In this episode of Automate That! we see how you can automatically add your contacts to the correct Facebook Custom Audience based on specific information you know about them.
Using segmentation and automation, this automation recipe will look at each contact, and add them to the correct Facebook Custom Audience via the ActiveCampaign | Facebook integration.
Featured Automation Recipe:
https://www.activecampaign.com/marketplace/recipe/facebook-audience-form-segmentation
When a contact fills out a form, you can use their form responses to segment them into Facebook Custom Audiences. That way, certain online audiences will only get the messages you want them to get.
This works in tandem with the Form Personalization Follow-up Recipe to segment contacts both in ActiveCampaign and Facebook. Before you import this automation recipe, make sure you set up the Facebook Custom Audience integration.
How does the talk to Facebook Custom Audiences with form segmentation recipe work?
1. When a contact fills out your form, they will be entered into the automation. Choose a form that contains the field you want to use to segment contacts.
2. A series of If/Else actions will check for the value in a custom field. This value can be used to segment these contacts based on whichever factor you choose.
3. Once the value is met, the contact will go down the Yes path of that If/Else and be added to the corresponding Facebook Custom Audience.
4. Throughout this automation, you can create multiple If/Else conditions to determine which custom field value you want to use to segment contacts into different Facebook Custom Audiences. For example, the first IF/ELSE could have checked for Option 1. A later If/Else condition would check for Option 2, and the next would check for Option 3.
This is a great way to start segmenting contacts from the beginning of their experience. Using the recipe Facebook Custom Audience Retargeting as a follow-up can help ensure that if a contact changes their answer to this custom field, the FCA changes accordingly.
Related Recipes:
Facebook Custom Audiences for Accessory Upsell Automation Recipe:
https://www.activecampaign.com/marketplace/recipe/facebook-custom-audience-automation
Score-Based Facebook Custom Audience Automation Recipe
https://www.activecampaign.com/marketplace/recipe/scoring-based-facebook-audience-flow
Author: New Book Promotion on Facebook Custom Audiences
https://www.activecampaign.com/marketplace/recipe/new-book-facebook-custom-audience
Automate That! is a segment from the ActiveCampaign live show, "Growth Decoded" — where we demystify the customer experience to grow your company — one topic at a time! Each episode of Automate That! highlights a single automation recipe from the ActiveCampaign Marketplace that you can import into your account for free, in just a few clicks.
Visit the ActiveCampaign Marketplace: https://www.activecampaign.com/marketplace/
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#FacebookAds #FacebookCustomAudiences #MarketingAutomation
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