ONLINE COURSE | Chapter 8 Product, Services, and Brands: Building Customer Value

What Is a Product?
Product and Services Decisions
Services Marketing
Branding Strategy: Building Strong Brands

Product is anything that can be offered in a market for attention, acquisition, use, or consumption that might satisfy a need or want
Service is a product that consists of activities, benefits or satisfaction that is essentially intangible and does not result in the ownership of anything


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