Search campaigns allow you to place ads across Google's vast network of search results. You can show ads to people actively searching online for your products and services.
A Search campaign is one campaign type available to you in Google Ads.
Benefits
Reach goals: Search campaigns can help you get more sales, leads, or website traffic.
Highly relevant targeting: Target people actively searching for your specific products and services.
Easy setup: Ads are easy to create and don't require special assets.
Instructions
1. Create a new Search campaign
You'll begin by creating a new campaign in your account and selecting a goal for your campaign.
2. Select campaign settings
You’ll now choose who to target with your ads, how you’d like to spend your budget, and how to enhance your campaign with extensions.
3. Set up ad groups
After selecting your campaign settings, you’ll create groups of ads. Each group should be relevant to what people interested in your products are searching for online.
There are two ways to create ad groups:
Standard: You enter a set of keywords related to searches and create ads to match them.
Dynamic: Google uses content on your site to automatically target searches and create ads.
4. Create Search ads
When creating your Search ads, one of the most important things to focus on is relevance to your keywords. You’ll want to create headlines and descriptions that match the keywords in your ad group.
What's next
Once you've finished setting up your campaign, it may take a few days for your ads to start showing. Ads are typically approved within 1 business day. It may take longer for bidding to fully optimize performance.
In the journey ahead, you can use the guides provided below to help you become a successful advertiser and fix any issues you encounter along the way.
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