Rob and Denis pitch 'Infuse My Colour'. The Aussie-Russian alliance are looking for £80,000 for a share of 8% in their business. For the brand, green wasn't just a colourway but also a selling point. A completely natural vegetable dye made their product the only PETA-certified cruelty free colour wash shampoo on the market, making serial eco-investor Deborah’s ears prick up.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
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